So much goes into getting a book ready for it’s big day: The Book Launch. And while you know that day is really only the beginning of making your book the success you know it can be, it’s a day to be savored, too. Our approach involves three steps. (Notice we don’t say easy steps, but at least there are just three.)

1.  Get the word out.
Who ever does a good enough job of this? But you have to do your best. To help focus your efforts, take a look at John Kremer’s Book Launch 101 list of The Top Ten Most Important Priorities When Launching a New Book blog at www.bookmarket.com/book-marketing-plan.htm

2. Pull out all the stops.
Because we specialize in children’s picture books, we print an oversized book for story-telling and get the artist to paint a demo. There are treats, handouts (activity books, bookmarks, buttons, etc.). And we bring a big, life-sized cutout of the central character for the book.

  

3. Enjoy! To see the kids’ excitement and to have them engage with the message you want them to take away is worth everything. Adults, too—everybody loves a story.

We’ll be at Barnes and Noble in Duluth Minnesota launching two new books—One Gorilla and Just Another Monday—on Saturday, August 16, at 1:00. Come party with us!

             

Filed under: about books